I’m Told I Repeat Myself A Lot

by Bill Brenner on September 17, 2011

Update March 19, 2012: I touched on this issue in today’s Salted Hash blog post on @CSOonline. There has been some good discussion on the matter of how often to tweet and how best to achieve variety. After reading this from my friend @Beaker, I remembered that I had indeed touched on the issue here as well…

I’m asked a lot lately why I push out multiple posts through the day and why many of them are repeats. Here’s what it’s about — and what I’m trying to do about it.

Mood music:


There’s a professional and personal reason behind it. The professional part is that as someone who works in the media-publishing business, a big goal is always to get your content in front of as many eyes as possible.

I don’t apologize for a few reasons. One is that I don’t write this stuff so it’ll sit there unread. The other is that in the world of social media, people are coming online at different times of day. If you only post something in the morning, you miss the evening readers and vice versa. That’s why with new posts I typically post thrice daily: In the morning, around lunchtime and in the evening.

Social media is also like a rushing river. Especially Twitter and, to a lesser extent, Facebook. You put something in the water and it’s immediately flushed miles out of view by all the other waves people make. Some call it an echo chamber where you have to yell to be heard. That’s an accurate description, too.

As for the repeats, I do that because many of the posts in this blog are meant to be lessons you can retell when they can do the most good. At other times I like to think of them as songs worth replaying when the right mood strikes.  Also, sometimes people will see a post for the first time months after it was first written.

Now for the personal side: It’s not your imagination. You ARE seeing one of my OCD ticks in action. Someone once called me an obsessive poster, and they were right. I’ll post things repeatedly just as someone with OCD might check a door lock or wash their hands repeatedly.

What am I trying to do about all this? The simple answer is that I’m working hard to post less each day. If I write something new, it runs three times, spread out as I described above. But I’m throttling back on repeats of the older stuff, because I do take your feedback to heart and want to do the right thing.

But when all is said and done, I will never be able to please everybody, nor should I try. I do what I do and if people want what I’m pushing they’ll stick around. Those who don’t want it should just unfollow or defriend me.

Or, as they used to say when all we had was radio and TV, if you don’t like what’s on, change the channel or turn it off.

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